Activity 2: Illustrator Logo Design


Students are to…

  • Understand and apply the artistic process of creating logos and corporate identities,
  • Experiment with Vector Graphics and implement different file extensions,
  • Manipulate graphic file formats using a Vector based Imaging application,
  • Use the teacher video tutorials to support learning ,

What are Web Graphics?

What is a Logo?



  •  improve the vector pen tool in Illustrator,
  • Design a vector profile logo,
  • save in ai, eps and jpg file formats


Part 1:  RSS logo

  •  Students will create the following logo using Illustrator CS5:



  • Open up Illustrator and create a new document for web
  • 800 pixels by 800 pixels.


  • Click and hold the mouse over the Rectangle tool to select the Rounded Rectangle option hiding underneath.
  • Draw your shape on the artboard while holding Shift, use the arrow cursor keys to adjust the roundness of the corners while dragging.Slide2
  • Another difference between Illustrator and Photoshop is the options sat at the bottom of the main tool palette. In Photoshop, I’m sure you’re familiar with the foreground and background swatches – In Illustrator this is replaced with the fill colour and stroke colour.
  • Click the stroke option and clear off any defaults, then bring the fill into focus. Over in the Gradient Panel, add an orange fill that varies from dark to light vertically across the shape.


  • With the shape selected, go Object > Path > Offset Path. Enter -4 pixels in the options. Grab the corner of the new shape and rotate to 180 degrees so the gradients flow in opposite directions.


  • Grab the circle tool and draw a shape elsewhere on the artboard. Clear out any fill, and add a thick 16pt black stroke.


Illustrator Unit activity 2 part 2 from Digital Voices on Vimeo.

  • With the Direct Selection Tool (White Arrow), select only the left and bottom points of the circle. Hit delete on the keyboard to trim the circle down to a quarter.Slide6
  • Copy (CMD+C) the quarter circle and paste in front (CMD+F). Scale it down while holding the shift key to keep everything tight


Tip 1: Check the Scale Strokes and Effects option in the preferences and alter to your personal liking.

There are a couple of options that can catch you out in Illustrator; have you ever had the problem where you scale up an object but the strokes don’t get any bigger? Or vice versa where you scale down your object but the strokes stay huge leaving your design all out of proportion and looking just plain ugly?!
If you are experiencing this, you’ll be glad to know there is a quick and simple fix right in the preferences panel…
Slide8 Slide10
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Illustrator Unit activity 2 part 3 from Digital Voices on Vimeo.

Tip 2: Check the Scale Strokes and Effects option in the preferences and alter to your personal liking.  continued So just to reiterate, you have an object such as the smiley face above, but when you go to scale it up or down the strokes and/or effects do not, leaving it all out of proportion.


  • Adjust the stroke weight to match the 16pt of the original and a limit of 4 pixels.


  • Press CTRL+R to show the rulers, then drag a couple of guides out in alignment with the quarter circles. Using the intersection as a source, draw a small circle to finish off the traditional RSS shape.


  • Our two quarter circles are currently set as stroked paths, but we can quickly convert them to complete shapes by heading to Object > Expand, then selecting just the Stroke option.


  • With the three objects selected, add a grey-white gradient fill running vertically, and a 1pt light grey stroke.


  • Press CTRL-G to Group the objects together, then scale and position them into place in the overall orange container.


  • Select the inner rectangle from the orange box, Copy (CTRL-C) and Paste in Front (CTRL-F). Fill it with white. One tip to remember is unlike Photoshop, Illustrator can hold multiple items in just one layer, each stackable on top of each other.


  • Draw a large, flat oval over the entire graphic. Pay close attention to how the bottom curve overlaps the white rectangle. With the oval and rectangle selection, click the Intersect Shape Area option in the Pathfinder palette.


  • Reduce the Opacity of this new shape down to around 15%, giving a sleek shine to the icon.


  • Finish off the graphic with a couple of specular hightlights in the form of circles. Use 15% opacity again to maintain a subtle appearance.


  • Save as: in your Illustration Illustration Unit/Activity 2 folder
  • Save as:  firstlastname_activity2.eps in your Illustration Illustration Unit/Activity 2 folder
  • export as:  firstlastname_activity2.png in your Illustration Illustration Unit/Activity 2 folder

illustrator unit activity 2 part 4 from Digital Voices on Vimeo.

the different types of logos

the different types of logos

Part 2:  Profile Logo

For Digital Voices, you are asked to create a company logo and design a corporate identity for that company.  The following criteria outlines how this assignment will be organized (you will be given a rubric describing how the work will be marked).  This logo is to be used for your OneDrive, WordPress and Vimeo profiles:

STEP 1:  Required information

  • Your corporate identity must incorporate an understanding of colour theory, incorporate the history of your name, your favourite colour, and something that best defines you, i.e., Steve never leaves home without his snazzy walking cane, therefore Steve will incorporate the cane into his logo.  You will need to create an effective approach for your advertising firm.  Get a sheet of paper and start recording as many ideas as possible.

STEP 2:  Brainstorming 

  • Using paper in your notebook list ideas, and at least 5 preliminary drawings of your LOGO.
  • Take a photo of your thumbnail Sketches and upload it to your Activity 2 folder as: FirstLastName_activity2TNails.jpg

STEP 3:  Working Compositions and Final Logo

  • After you have worked on preliminary sketches and ideas based on the issues and objectives of Step 1, pair down these ideas to workable “comps” which you will develop further. You will present these designs to the instructor to decide on the best choice.
    • Save as: and in your Illustration Illustration Unit/Activity 2 folder
    • export as:  firstlastname_activity2WClogo1.png and firstlastname_activity2WClogo2.png in your Illustration Illustration Unit/Activity 2 folder
  • consult your teacher for advice on your design and modify accordingly.
    • Save as: in your Illustration Illustration Unit/Activity 2 folder
    • export as:  firstlastname_activity2logo.png  in your Illustration Illustration Unit/Activity 2 folder


Part 3 – Posting Your Work:

  • When students complete part 1 and part 2, your saved work must be submitted your Illustration Unit (parent page)/Activity 2 page (sub-page)
  • When students complete part 1,  your saved work must be submitted your SkyDrive Illustration Unit Folder
  • Upload and insert your png file into your page.
  • Use captions to identify your image.