Activity 1: Marketing School Photos

Intent:

Advertising:  the promotion of goods or services for sale through impersonal media, such as radio or television.  The business that specializes in creating such publicity.  Advertisements collectively; publicity

Advertising Blitz:   an organized program of advertisements a series of actions advancing a principle or tending toward a particular end; “he supported populist campaigns”; “they worked in the cause of world peace”; “the team was ready for a drive toward the pennant”; “the movement to end slavery”; “contributed to the war effort.”

source: http://www.thefreedictionary.com/ad+blitz

Promotional Posters:  A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically promotional posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Promotional posters are designed to be both eye-catching and informative. Posters may be used for many purposes.

In-school promotional video:   conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.

Package Document:

Web Information:

Social Media:

Task:

 

One Comment

  1. ACTIVITY ONE WRITE UP!

    Intent:
    Advertising: the promotion of goods or services for sale through impersonal media, such as radio or television. The business that specializes in creating such publicity. Advertisements collectively; publicity
    Advertising Blitz: an organized program of advertisements a series of actions advancing a principle or tending toward a particular end; “he supported populist campaigns”; “they worked in the cause of world peace”; “the team was ready for a drive toward the pennant”; “the movement to end slavery”; “contributed to the war effort.”
    source: http://www.thefreedictionary.com/ad+blitz
    Promotional Posters: A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically promotional posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Promotional posters are designed to be both eye-catching and informative. Posters may be used for many purposes.
    In-school promotional video: conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television.
    Package Document: This document must include every piece of the package and an exemplar spread sheet of the package. You may also want to include any commonly asked questions.
    Web Information: The school website has a page for school pictures for parents and students to gather information; you should use that to your advantage. It’s easy to update and have deadlines easy to meet.
    Social Media: From past experience we have learnt that using social media to get the word out there is a great thing. Use the Sisler Grad page on facebook to inform people of whats new. Making a facebook page for school photos is also a good idea, think about making a twitter or using other social media forms.
    Task:
    Your task for this activity is to create different forms of advertisement for the school photos.
    The minimum requirements are:
    A promotional poster that includes:
    • Booking days
    • Methods of payment
    • Prices
    • Package information
    • Example pictures
    An In-school promotional video:
    • Plenty of examples
    • Package information
    • Session information
    • Payment methods
    • Dates for booking appointments
    • Dates to have your session
    Package Document including:
    • A visual image of the package
    • The written out package
    • On the back any commonly asked questions
    Web Information:
    • Create a text document and web compatible versions of the video and posters for the Sisler web site.
    • Seek approval from the teacher in charge.
    Social Media:
    • Set up a Sisler Grad photo facebook page and/or twitter
    • This aspect of the unit will be on going, you will need to update both pages frequently and answer the student body questions.
    • Be sure to post pictures and exemplars.

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