’s Media Literacy Week – Nov 4-8


Sisler is helping Canadian students by partnering with to help them get the word out about this important initiative.

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Media Literacy Week was conceived in 2006 under the name National Media Education Week to promote media literacy as a key component in the education of young people and to encourage the integration and the practice of media education in Canadian homes, schools and communities.

Media are powerful forces in the lives of youth. Young people are immersed in media, moving beyond geographical and regulatory boundaries as they access, absorb, communicate, create and repurpose media content. And they’re doing this largely without guidance and often without reflection.

To be media literate in this new environment, young people need to develop knowledge, values and a range of critical thinking, communication and information management skills – and media education is an essential tool in helping them acquire these skills.

MediaSmarts (formerly Media Awareness Network) and Canadian Teachers’ Federation (CTF) are working with an advisory committee, teacher and media education organizations and community groups to develop and promote a wide range of media education resources, professional development programs and youth activities in support of the week.

This year’s theme
The theme for Media Literacy Week 2013, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” , will encourage educators and parents to talk to children and teens about the marketing they encounter on a daily basis.


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